Professional Background

Summary

Established public servant with strong expertise in strategic communication, interpersonal engagement, and stakeholder relations. Comfortable working with a wide range of stakeholders, from youth and seniors to senior business and government leaders.

Guided by a deep sense of social responsibility, offers extensive experience helping organizations communicate their mission, values, and purpose. A results-driven decision maker focused on crafting authentic, meaningful narratives that create positive impact across organizations, communities, and broader audiences.

Excels in dynamic, collaborative environments by pairing a strong commitment to service with persuasive communication, delivering value through leadership, teamwork, and professional excellence.

Areas of Expertise

Multi-Channel Marketing Campaigns
Strategic Communications
Public Relations
Outreach & Engagement Strategy
Strategic Planning

Professional Strengths & Qualifications

Community & Stakeholder Engagement

• Advise the Attorney General, Chief of Staff, Community Engagement Director, and senior leadership on confidential community and stakeholder matters.

• Participate in an average of 250 events annually since 2023, contributing to a 100% increase in constituent engagement across the District of Columbia.

• Lead engagement with the Metropolitan Police Department, the Office of the Attorney General’s Public Safety Division, and external public programming.

• Represent OAG before the DC Council, District agencies, Advisory Neighborhood Commissions, Business Improvement Districts, and civic organizations.

• Oversee OAG signature programs and support agencywide events, including the annual State of the Agency and All Hands.

Public Relations

• Introduced actionable engagement and outreach strategies designed to increase visibility, facilitating conversations with key stakeholders in support of short- and long- term objectives on behalf of the Office of Councilmember At-Large Robert C. White Jr.

• Designed both short- and long-term solutions for the engagement of communication, media, and public relations campaigns across all platforms.

• Facilitated the development of strategic initiatives for improved public relations, demonstrating an ability to work independently, but still communicate effectively across department teams.

Marketing Communications

• Generated more than $1.2M in annual sales revenue for Civil Cigar Lounge by guiding marketing strategy, increasing market exposure, and expanding business reach.

• As Director of Marketing Communications at W. Curtis Draper Tobacconist, contributed to more than $2.2M in annual sales revenue through global client engagement and product-line marketing.

Social Media & Web Strategy

• Built a web presence to expand brand visibility through digital content and social media strategy.

• Created targeted social media content and marketing copy to engage audiences and strengthen brand reach.

Brand Development 

• Improved domestic and international brand awareness through execution of omni-channel campaigns utilizing email marketing, creative online advertising, and targeted collateral materials designed to expand audience reach.

• Reviewed operational performance to identify strengths and weaknesses within business structure and develop actionable solutions for maximizing brand growth, improving consumer engagement, and driving sales.

Selected Experience

Education

Professional Development & Training

Hootsuite Platform Certification, Hootsuite Academy 2021
Google Universal Analytics Essential Training (2020), LinkedIn 2021
SEO Foundations, LinkedIn 2021
Internet Research, CITI Program 2021
Social and Behavioral Human Subjects Research, CITI Program 2021

Affiliations

Technical Skills & Languages

Web Tools: Wordpress, Squarespace, Canva
Social Media: Hootsuite, LinkedIn, Facebook, Twitter, Instagram
Software: Apple Suite, Microsoft Office
Marketing Tools: Google Ads, Facebook Ads, Google Analytics, Constant Contact, MailChimp
Analytics Tools: IBM SPSS Statistics, Qualtrics, Minitab, NGP VAN, VoteBuilder, MiniVAN
Languages: Spanish